Creative Perfumery

The Perfume is What they Remember

A New Scent is in the Air

 

Creative Perfumery is the heart & soul of any perfume house. We have on our perfumery team highly qualified Senior creative perfumers, as well as an apprenticeship program to ensure the constant pursuit of innovation and a respect for tradition. 

To create a new fragrance, the perfumer must combine the art of imagination within a framework of science.  When a perfumer is tasked with creating a new scent, they are encouraged to let their imagination run wild. Anything you can imagine can be captured in a fragrance, but it takes a great deal of training and experience to distill the thousands of essential oils, natural isolates and aroma chemicals down to the perfect combination for a new perfume.

Creating fragrances is truly a marriage of art and science, and nowhere is that more evident than in creative perfumery.

Image by 21 swan
Image by Humphrey Muleba
Image by Noelle Australia
Image by Arthur Humeau
Image by 21 swan
Image by Humphrey Muleba
Image by Noelle Australia
Image by Arthur Humeau