The Perfume is What they Remember
A New Scent is in the Air
Creative Perfumery is the heart & soul of any perfume house. We have on our perfumery team highly qualified Senior creative perfumers, as well as an apprenticeship program to ensure the constant pursuit of innovation and a respect for tradition.
To create a new fragrance, the perfumer must combine the art of imagination within a framework of science. When a perfumer is tasked with creating a new scent, they are encouraged to let their imagination run wild. Anything you can imagine can be captured in a fragrance, but it takes a great deal of training and experience to distill the thousands of essential oils, natural isolates and aroma chemicals down to the perfect combination for a new perfume.
Creating fragrances is truly a marriage of art and science, and nowhere is that more evident than in creative perfumery.